How enquiry information is used

Last updated: 17 July 2026. This policy explains how Prime Coach Hire ("we", "us", "our") collects and uses personal information when you use primecoachhire.com, request a quote, or contact us. Prime Coach Hire, of 26 Bloomsbury Street, London WC1B 3QJ, is the data controller for this information.

1. Information we collect

When you submit a quote or contact enquiry, we collect the information you provide, which may include:

• Your name, phone number and email address
• Company or group name, where relevant
• Pickup and destination locations, travel dates and times
• Passenger numbers, journey type and vehicle preference
• Any additional information you share, such as luggage, accessibility or itinerary details

If you contact us by phone or email directly, we collect whatever information you choose to share with us in that conversation.

2. How we use your information

We use your information to respond to enquiries, prepare quotations, coordinate bookings with our operator network, and meet our legal, accounting and safety obligations. We do not use the information you submit through our forms for unrelated marketing without your consent.

3. Our lawful basis

We process your information because it is necessary to take steps towards a contract at your request, such as preparing your quotation, because it is in our legitimate interests to respond to enquiries and operate our business, or to comply with a legal obligation, in line with UK GDPR and the Data Protection Act 2018.

4. reCAPTCHA and other third-party services

Our contact form uses Google reCAPTCHA to help prevent spam and automated submissions. reCAPTCHA may collect hardware and software information, such as device and application data, and send it to Google for analysis; this is governed by Google's own Privacy Policy and Terms of Service. Links to WhatsApp, Trustpilot and our social media pages are provided for your convenience; if you choose to use them, the relevant third party's own privacy policy applies to that interaction.

5. Cookies

Our website does not use analytics or advertising cookies. Where a third-party service embedded on a page, such as Google reCAPTCHA, sets its own cookies to function, this is covered by that provider's privacy policy rather than ours.

6. Sharing your information

We may share relevant journey details with the coach or minibus operator who will carry out your booking, and with service providers who support our business, such as email or hosting providers, only to the extent necessary to quote or fulfil your enquiry. We do not sell your personal information to third parties for their own marketing purposes.

7. International transfers

Some third-party services we use, such as Google reCAPTCHA, may process data outside the UK. Where this happens, the provider is responsible for ensuring appropriate safeguards are in place under applicable data protection law.

8. How long we keep information

We keep enquiry and booking information for as long as necessary to respond to your enquiry, deliver a confirmed booking, and meet our legal and accounting obligations, after which it is deleted or anonymised.

9. Keeping your information secure

We take reasonable technical and organisational steps to protect the personal information you share with us against unauthorised access, loss or misuse.

10. Your rights

Under UK data protection law, you have the right to request access to, correction of, or deletion of your personal information, to object to or restrict certain processing, and to request a copy of your data in a portable format. To exercise any of these rights, contact us at info@primecoachhire.com. If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ico.org.uk).

11. Children

Our website and forms are intended for use by adults arranging group transport and are not directed at children.

12. Changes to this policy

We may update this policy from time to time to reflect changes to our services or to data protection law. The "last updated" date at the top of this page shows when it was last revised.

13. Contact us

Prime Coach Hire, 26 Bloomsbury Street, London WC1B 3QJ, United Kingdom.
Phone: 0330 113 2497 · Email: info@primecoachhire.com